British American Tabaco glo BLADE
The act of smoking is intrinsically linked to aerodynamics. Introducing the next-generation e-cigarette design Glo-Flow. The act of smoking is deeply connected to air. We established this as our design language and created Glo-Flow with its aerodynamic form. When users hold this product, it reinforces the fact that it is an electronic device for smoking. It allows users to enjoy the same appreciation and usability as smoking a real cigarette during a brief smoking session, while also offering a unique sensory experience.
Intuitive, aesthetic, and functionalWe designed the flow based on these three keywords, and it is a design that suits the new e-cigarette.
Ergonomics Found in AerodynamicsForm follows function—this is precisely what we mean by GloFlow. GloFlow's aerodynamic shape is inherently ergonomic, designed for easy handling in the human hand.
