Pitstop Designed Product

MIDEA Laundry machine

Designing the Design Language for Midea's New Washing Machines -This project, developed in collaboration with Midea, embodies a design language that pursues aesthetic beauty while being centered on the user experience. It enables anyone to wash clothes easily and comfortably, while simultaneously delivering the joyful experience of using a Midea washing machine.

Future sophistication, familiarity, comfortThe wall-mounted washing machine serves as a familiar yet sophisticated object in our home, helping us experience comfortable laundry.

A simple and colorful experience controlled by voiceBy communicating with the washing machine through the most familiar and comfortable method—your voice—it transformed the hassle of laundry into a delightful experience in daily life.

Designed by
Directed by
Jung hoon Beak